We’ve always been driven by a belief in brands that do more than just sell a product – they champion a better future. That’s why we’re incredibly proud of our ongoing partnership with the Regenerative Organic Alliance (ROA), the organization behind the groundbreaking Regenerative Organic Certified® (ROC™) standard.
For over a year now, we’ve been working hand-in-hand with the ROA, becoming a trusted agency in their mission to bring this vital certification to the forefront of consumer consciousness. This journey has been deeply inspiring, fueled by numerous insightful meetings with leaders from pioneering regenerative brands and organizations like Patagonia, Lundberg Family Farms, Dr. Bronner’s, Simpli, and the Rodale Institute, among other true innovators in this crucial movement. These conversations have only solidified our conviction that regenerative organic agriculture isn’t just a trend – it’s the path forward.
From our extensive experience working with organic brands, we understand the power of authentic storytelling and impactful visuals. But at Grit, we’re not content with the status quo. We constantly strive to innovate and push beyond traditional organic brand marketing, seeking creative and effective ways to connect with consumers on a deeper level.
That’s why we were particularly thrilled when the Regenerative Organic Alliance recognized our expertise and chose us as a key partner in launching their first-ever national consumer campaign for ROC™. This wasn’t just about raising awareness; it was about igniting a movement.
Imagine a world where your everyday choices – from the food you eat to the clothes you wear – actively contribute to healing the planet. That’s the vision behind ROC™, and it’s the story we helped bring to life. Our campaign spanned paid social media, engaging digital advertisements, and authentic narratives featuring the very farmers and producers who are on the ground implementing these vital practices. We aimed to connect consumers with the powerful impact of regenerative organic agriculture: healthier soil, improved animal welfare, and fair treatment for workers – all resulting in high-quality products they can trust.
The campaign’s reach extended to major retailers like Whole Foods Market and Sprouts Farmers Market, where compelling visuals helped educate shoppers at the point of purchase. A powerful brand video and a strategic social media campaign amplified the message online, generating over 10.6 million impressions and reaching 1.8 million users on Instagram alone.
This multifaceted approach wasn’t just about numbers; it was about building genuine engagement and elevating ROC’s brand recognition as the gold standard in regenerative organic agriculture. For Grit Agency, this campaign solidifies our position as a leading studio for brands committed to sustainability and positive impact.
We’re incredibly proud to be a key partner in the ROA’s efforts to educate everyone, from farmers to shoppers, about the transformative power of their choices.
