Bonterra Organic Estates, America's leading organic winemaker, sought to highlight their transition to regenerative organic farming with a nationwide brand refresh, including a new hand icon and the Estate Collection. We aimed to present their pioneering efforts in an inspiring and joyful manner, resonating with their "enlightened enjoyer" audience.

We created an uplifting brand film as a manifesto, showcasing Bonterra's mission through stunning visuals and the hand icon in natural settings. We also developed beauty shots and key visuals featuring hands and soil from their Mendocino vineyards. This new look and feel, centered on regenerative farming and the hand icon, was launched nationwide at top retailers like Whole Foods, Sprouts, and Target in key cities.

The brand film and key visuals played a crucial role in the relaunch campaign, reaching conscious consumers across the nation. We also created social media capsules with the winemaking and sustainability teams.

services

Brand Presentations
Marketing Collaterals
Campaign Strategy
Campaign Creative
Key Visuals
Video Productions
Product & Lifestyle Photography
3D Development
Sizzle Videos

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