Bonterra Organic Estates, America's leading organic winemaker, sought to expand their audience by attracting younger, diverse consumers. We developed a campaign that blended high-fashion aesthetics with the stunning natural beauty of California's redwoods and coastline, reflecting the origin of Bonterra's wines.
Our goal was to capture the essence of Bonterra's commitment to the environment through captivating visuals and soundscapes. We showcased the connection between the wines and their natural surroundings, pairing each variety with its corresponding season and environment. The ocean was portrayed as a powerful life-sustaining force, while the redwood forest symbolized a nurturing and rejuvenating haven.
This approach aimed to create a sense of awe and inspiration, highlighting Bonterra's dedication to organic practices and inviting a new generation of consumers to appreciate their wines and shared commitment to environmental stewardship.
Brand Presentations
Marketing Collaterals
Campaign Strategy
Campaign Creative
Key Visuals
Video Productions
Product & Lifestyle Photography
3D Development
Sizzle Videos