At Grit Agency, our drive to push creative boundaries is always bubbling beneath the surface. So, when the opportunity arose for us to not only create our own wine brand, CAOS, from the ground up but also to design its identity, it felt like a natural and exciting evolution for our studio. This project wasn’t just about a passion for winemaking; it was a chance for us to immerse ourselves in the entire brand creation process, from grape to glass – and more importantly for our agency, to formally step into the world of bespoke label design as a new service offering for our clients.
Partnering closely with a seasoned winemaker, we dove deep into the nuances of grapes, blends, and terroir. This hands-on experience provided invaluable insight into the story each bottle holds, informing every design decision we made. Just as we meticulously selected grape varieties and experimented with blends to achieve the perfect balance, we poured the same level of care and precision into crafting the visual identity of CAOS.
Designing the labels and accompanying collateral became a deeply personal exploration for us. As a team of creatives, we relished the challenge of translating the essence of CAOS – a wine inspired by the boundless energy of creation – into a compelling visual narrative. We considered every detail, from the typography to the imagery, ensuring it resonated with the wine’s unique character and our agency’s bold aesthetic.
The result, CAOS, is a testament to embracing the unexpected. For us, chaos isn’t something to fear—it’s the fertile ground where innovation flourishes. It represents the wild, unpredictable beauty of life and nature, a spirit we aimed to capture in every aspect of the brand.
We’re incredibly proud that CAOS and its label design have already garnered significant recognition, including three prestigious awards and features in prominent design outlets like World Brand Design. We’re also thrilled to announce its current nomination for the esteemed Pentawards, alongside numerous other accolades anticipated in 2025. This early success is a powerful validation of our approach and the talent within our team.
Creating CAOS has been a deeply rewarding experience for us, not just for the exceptional wine it has become, but for the journey it has taken us on. It has sharpened our understanding of craftsmanship, deepened our appreciation for the intricate relationship between product and brand, and most importantly, solidified our expertise in creating impactful and award-winning label designs.
This venture marks an exciting expansion of Grit Agency’s services. We’re now bringing this same passion, meticulous process, and proven success to our clients in the wine and beverage industry, helping them craft compelling visual identities that not only stand out on the shelf but also tell their unique story. Just as we embraced the unexpected with CAOS, we’re ready to help your brand make a bold and unforgettable statement.
