Master edition

Brand Identity
Brand Presentations
Marketing Collaterals
Campaign Strategy
Campaign Creative
Key Visuals
Content Creation
Video Productions
Product & Lifestyle Photography

services

Viña Concha y Toro launched its namesake wine line in China, and we crafted a campaign to emphasize its premium quality. Research informed a narrative using the shell and bull icons to resonate with the target audience, symbolizing key brand values. The campaign successfully launched the wine at major venues, generating strong market engagement.

Our work, including audiovisual content and visuals, led to a second year of the campaign due to its success, strengthening the brand's presence in China. It was recognized within Concha y Toro as a highly effective and aesthetically pleasing campaign.