Marques de Casa Concha, a 40-year-old brand, required a redesign to modernize its image while retaining its classic essence and emphasizing its "Inspired by our origin" tagline. We collaborated on label refinement and printing, then launched a two-stage campaign: first, focusing on the iconic Cabernet Sauvignon from Maipo Valley, and second, highlighting the diverse appellations of origin.

Our campaign prioritized communicating the wines' origins, leading to a cohesive new image across labels, visuals, and a redesigned website showcasing the terroir. This resulted in a successful, elegant international relaunch, modernizing the brand's look and strategy while preserving its core identity.

services

Brand Presentations
Marketing Collaterals
Campaign Strategy
Campaign Creative
Key Visuals
Video Productions
Product & Lifestyle Photography
3D Development
Sizzle Videos
Web Development

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