McBride
SISTERS

For the McBride Sisters Collection, the Largest Black-Owned Winery in the US, we crafted compelling social media content for their campaign, "Escape with Flavor / Seaside Escape," that exploded onto feeds, bringing their powerful brand to life against the dramatic and undeniably breathtaking backdrop of coastal California's Garrapata State Park in Big Sur.

Key to this immersive experience was capturing co-founder Robin McBride's raw inspiration drawn directly from the rugged beauty and invigorating ocean air of Garrapata State Park, alongside a talent who flawlessly mirrored the sophisticated consumer, authentically enjoying the wines against these awe-inspiring vistas.