REGENERATIVE
ORGANIC
CERTIFIED

Brand Strategy
Brand Identity
Brand Presentations
Marketing Collaterals
Campaign Strategy
Campaign Creative
Key Visuals

services

Regenerative Organic Certified® (ROC) is revolutionizing the way we think about consumer products. More than just a certification, ROC is a powerful movement uniting world-renowned brands under a shared mission: to heal the planet through agriculture. Their rigorous standards go beyond organic, encompassing soil health, fair treatment for farm workers, farmer empowerment, and improved animal welfare.

We were tasked with creating ROC's first-ever national consumer campaign, "Heal the Earth, Nourish your Life.™" The goal was to increase awareness and demand for Regenerative Organic Certified® products, making healthy food, personal care items, and fibers more accessible to consumers.

The result was a dynamic rebrand featuring a powerful manifesto and three striking key visuals, each representing one of ROC's core pillars

These visuals were deployed at major retailers like Whole Foods and Sprouts. A compelling brand video and strategic social media campaign amplified the message, generating over 10.6 million impressions and reaching 1.8 million users on Instagram. This multifaceted approach successfully elevated ROC's brand awareness and recognition, driving consumer engagement and solidifying its position as the gold standard for regenerative organic agriculture.

By getting ROC™ licensed brands in front of millions, the campaign has significantly advanced the industry's goal of making these products widely available.